Creative Strategist and Visual Communications
Good design makes the world a better place.
Society's needs inspire designers to innovate. Designers analyze society's needs and create solutions that shape how our world looks and functions.
The imagination and creativity of designers touches almost every object in our lives—from the poster in the street to the software on our phones.
As a Visual Communication Designer, I work to create concepts and translate them in to visual form-by hand and then through computer software—to communicate and create products that engage, inform, educate, entertain and inspire people. I create layouts or electronic displays and coordinate production and implementation of my designs.
I am passionate with my work, whether that’s illustration, branding, graphic design, visual design, art direction, typography and storyboarding, interactive design, UI (user interface) and UX (user experience), editorial design, publishing, digital media, and more.
1/3 DESIGNER. 1/3 MARKETER. 1/3 AWESOME.
Responsibilities include:
Responsible for creating online and offline assets that effectively support the brand, as well as effectively executing UX design recommendations to improve consumer experiences and optimization.
Create, design and maintained all online creative assets across all media from digital, print, and video, including: email templates, social marketing, illustrations, promotional online content, landing pages, and presentations decks.
Responsible for the transference of a brand’s strengths and visual assets to a product’s interface as to best enhance the user’s experience.
Managed and maintain brand guidelines including corporate identity, art and photography guidelines. Designed within brand guidelines to ensure designs are brand compliant, ensuring quality control and brand standards across all creative and design and conforming to the overall brand identity and strategy.
Collaborated with internal stakeholders and marketing team to drive key revenue metrics through targeting and creative optimization including email and social campaigns.
Prioritized and managed multiple project deadlines as required within design specifications and budgets across multiple time periods.
Ability to accurately translate business requirements into effective marketing oriented design concepts and materials; Experience with Web communications, architecture, design and content best practices and strategies.
Thorough understanding of marketing principles and tactics, IMC plan, sales promotional techniques, Branding, web-based technology, Advertising, Digital Marketing, Email Marketing, Search Engine Marketing and Corporate Strategies.
Developing advertising concepts and creating advertising materials consistent with specific strategic goals and budgets with effective and attention grabbing visuals and advertising.
Create and optimize content for web site using a variety of graphics, database and animation; develop web site architecture and determine hardware and software requirements, and consulting with clients to develop and document web and graphic requirements.
My Experience
Technical skills:
Adobe Creative Suite, Figma
Web Technology + Development
Visual Storytelling + Communications
Social Media Marketing
E-mail marketing
MS Office Suite
Typography
UX/UI Design + Accessibility
Brand and Marketing Strategy
Storyboarding
Interpersonal skills:
Critical Thinking
Verbal Communication
Active Listening
Time Management
Six Sigma
Project Management
Thought Leadership
Presentation Skills
Creative Process Development
Problem Solving
I am
Creative - You inspire breakthrough thinking and continuous improvement.
Effective & results-driven - Excellent organization and prioritization skills with the ability to manage multiple, competing priorities.
Curious & innovative - Strong depth of experience in creative conception, design and continuous exploration of trends and knowledge.
Knowledgeable - Advanced experience leveraging all aspects of the design including print, digital and video.
Energetic, enthusiastic, and innovative - Excellent interpersonal skills and the ability to work collaboratively with other teams.
Companies & Clients I’ve worked with
Working with me
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As the global CIO and Head of IT, eCommerce and Inside Sales at Stork Craft, I worked with Stephen on re-branding of the company’s main brand and adding additional brands, acquired as part of the company’s recent makeover and general turnaround. Re-building the website and creating marketing material for the web was at the time one of my groups’ assignments, and Stephen was added to the team to assist with the company’s marketing re-do. Stephen is talented, motivated and creative senior graphic designer and marketing specialist. His web designs, marketing collaterals and image-for-the web projects are unique, stylish and catchy. With his talents and phenomenal results, Stephen is an asset to any organization!
LinkedIn Recommendation
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Stephen was a critical part of the marketing team at Visible Strategies. His ability to combine interesting content with visually stunning design led to the development of highly effective lead generation materials and initiatives, driving the creation of solid sales opportunities and impressive sales funnel growth. His technical skills as a designer, his ability to utilize automated marketing tools, his market research abilities, and his "can do" attitude made him a pleasure to work with and a highly regarded and well liked team member. I have no hesitation in recommending Stephen and would rehire him in a minute.
LinkedIn Recommendation